Enterprise Business Experts

Top Menu

  • Reach Us

Main Menu

  • Home
  • Business
  • Business Experts
  • Enterprise
  • Industry
  • Investment
  • Management
  • Marketing
  • Reach Us

logo

Enterprise Business Experts

  • Home
  • Business
  • Business Experts
  • Enterprise
  • Industry
  • Investment
  • Management
  • Marketing
  • Vetting a Virtual Office Provider? Consider These Key Factors

  • 3 Ways To Access Advanced Technologies To Improve Warehouse Operations

  • Reasons behind the price movements in trading instruments

  • How You Can Build a Career While Working Remotely

  • Check Out Several Most Important Things That Should Be Present In The Resume

Business
Home›Business›What are the best marketing campaigns in history?

What are the best marketing campaigns in history?

By Danny Messinger
December 20, 2017
1166
0
Share:

Sometimes, all you need to spark an idea is inspiration from past success stories. Marketing is a complicated area of business — but a crucial one if you want to succeed in your sector.

To create a memorable marketing strategy, check out these examples of past campaigns that had incredible success.

California Milk Processor Board

To start, let’s look at why the California Milk Processor Board’s Got Milk? campaign was, and remains, such a phenomenal piece of advertising. Essentially consisting of images depicting celebrities with milk moustaches next to the tagline ‘Got Milk?’, the campaign boosted milk sales in California by 7% within its first year. Surprisingly, Got Milk? was created to target people who already drank milk, rather than newconsumers.

Soon, Got Milk? posters and banners were spotted in stores and on highways across the US before moving to television, the internet and the global media.

The best of the Got Milk? campaign and how you can replicate it

Perhaps your goal isn’t to attract new custom, but to regain those you have lost. If one of your products is dropping in sales, or a service you offer isn’t performing as well as before, your marketing strategy could be aimed at reconnecting with customers. The Got Milk? strategy is just one example of how even everyday items can be injected with humour (i.e. the milk moustache) and glamour (i.e. use of celebrities).

Dove

Dove has been a popular and respected personal care brand since the 1950s, but it was in the 2000s that the company made an indelible mark on the marketing world.Dove’s ‘Real Beauty’ campaign started consisted of a series of outdoor banners designed around a social experiment. This included a sketch artist — who’d been trained by the FBI —drawing two images of a woman: the first as she described herself and the second as a stranger described her. The outcome was that these images looked completely different, and Dove combined this result with thestatistic that a mere 4% of women find themselves attractive to create a hugely successful marketing campaign that truly resonated with its audience.

Consequently, these images were used on a series of billboards portraying regular women. These photos were positioned next to contradictory checkboxes for the viewer to choose between (e.g. ‘fat or fit’ and ‘wrinkled or wonderful’), the brand incited a debate about female beauty standards that went viral across digital media. Dove’s advertising strategy was insightful, inspiring and sensitive; encouraging women to see themselves in a different light.

The best of the Real Beauty campaign and how you can replicate it

To date, Dove’s Real Beauty campaign has been seen in around 110 countries, so this is a great strategy to use as inspiration. What matters to your consumers? Dove focused on a real problem concerning its key demographic and turned it into something positive, which not only helped women feel better about themselves, but also reflected positively on the brand.

Volkswagen

Back in the USA of the 1960s, car consumers wanted big motors, not little Volkswagen Beetles. But Volkswagen handled this setback by playing into its audience’s hands. It created banners and newspaper ads with lots of white space to highlight the compact feature of its vehicles. So, when other car brands were packing their ads from border to border with copy, colour and imagery; Volkswagen stood apart from the crowd and was noticed for its ingenuity and honesty — its cars were small, and that’s what it told you.

The best of the Think Small campaign and how you can replicate it

While other brands try and cover up their products’ perceived negatives, why not embrace and capitalise on yours like Volkswagen? Advertising is believed by many to put an unrealistic spin on reality to sell its customer a dream, so any brand that focuses on honesty is sure to achieve credibility.

Nike

Nike is famous for the Just Do It tagline — but this slogan has actually been around for 30 years. Searching for something that would grab attention, the Nike people behind the campaign,came up with ‘Just Do It’ in 1988 and soon, sales were soaring.

This famous slogan was soon seen on outdoor banners and billboards everywhere. Why? Because it was clear, brief and evoked a response. Can’t be bothered to run? Just do it. Don’t think you can handle an hour at the gym? Just do it. Within ten years of its launch, the campaign had boosted Nike sales from $800 million to $9.2 billion — all due to a tagline thought up in around 20 minutes.

The best of the Just Do It campaign and how you can replicate it

The Just Do It strategy would be nothing without the slogan. Although seen on various banners depicting images of sports people performing multiple exercises, the tagline was what resonated with consumers. Invest in print marketing to give your slogan the longevity it might not get on an online ad.Concentrate on a solid slogan — that encapsulates your brand and speaks directly to your core audience — and build out from there.

Absolut

It’s a common misconception in marketing that you have to think of something crazy and out-there to stand out. However, vodka brand, Absolut, shows us that this is not the case. Fundamentally, this strategy consisted of banners, billboards and ads portraying an Absolut bottle outline in various real images. This included a Christmas advert depicting a woman carrying stacks of gifts in a bottle formation (tagline: ‘Absolut 24th’) and an aerial shot of NYC’s Central Park shown with an added section at the top to create a bottle neck and cap shape (tagline: ‘Absolut Manhattan’).

This idea brought profits for the brand for around 50 years. Before it, the brand had less than 3% of the vodka market in the US and by the end, its name was on the label of half of all the country’s imported vodka.

The best of the Absolut campaign and how you can replicate it

Nothing brings originality like looking at what makes your company and its products/services special. Really look at your range and see how you can incorporate the feel, look and shape of it into your campaign. Large outdoor banners and billboards offer the opportunity to capitalise on colours, textures and silhouettes to turn something simple into something intriguing. So, pick your brand apart and diversify what you have.

Sources:

http://adage.com/lp/top15/#realbeauty

https://blog.hubspot.com/blog/tabid/6307/bid/32763/the-10-greatest-marketing-campaigns-of-all-time.aspx

https://designshack.net/articles/graphics/the-greatest-print-campaigns-of-all-time-volkswagen-think-small/

https://www.inc.com/issie-lapowsky/marketing-tips-got-milk.html

http://www.businessinsider.com/the-21-best-absolut-ads-2013-12?IR=T#13-absolut-manhattan-9

Previous Article

Must I Develop a Local or National ...

Next Article

Professional Window Washers Get The Home windows ...

0
Shares
  • 0
  • +
  • 0
  • 0
  • 0
  • 0

Related articles More from author

  • Business

    The Right Way Of Tossing the Discus

    March 3, 2018
    By Danny Messinger
  • Business

    Construction Project Essentials: how to get the equipment you need, when you need it

    January 11, 2017
    By Danny Messinger
  • Business

    6 Best Practices for Starting a Bookie Business

    January 17, 2020
    By Danny Messinger
  • Business

    The importance of hiring shredding services to protect yourself

    April 17, 2018
    By Danny Messinger
  • Business

    Finding Good Web Designing Services In Singapore

    October 10, 2019
    By Danny Messinger
  • Business

    A discourse on the process of LLC set up

    October 9, 2017
    By Danny Messinger

  • BusinessMarketing

    Printing Media For Commercial Uses

  • Business Experts

    Home Based Business Expert – Need for Social Media

  • Business

    Tips for Starting a Law Firm

Top Post

  • Business

    Vetting a Virtual Office Provider? Consider These Key Factors

    So, you have decided that a virtual office space is the best option for your business. It ticks all the boxes, and you are ready to make the transition. But ...
  • Business

    3 Ways To Access Advanced Technologies To Improve Warehouse Operations

    Warehouse operation is the heart or center of a company. For a logistic company or organization, maintaining warehouse operation efficiently is the most important thing. While a warehouse operates efficiently ...
  • Finance

    Reasons behind the price movements in trading instruments

    Every trader should know about Forex price creation and the factors that propel price movement. Even before opening a position, a trader must know about these. The daily transactions in ...
  • Business

    How You Can Build a Career While Working Remotely

    Working remotely is the dream for many people. After all, it means you can work anywhere in the world, whether it’s in a big city or by the beach. However, ...
  • Business

    Check Out Several Most Important Things That Should Be Present In The Resume

    Student Level Resume- The Significance And Contents General statistics From the high school pupils say that an normal child will not always have the resume-building abilities. The associations bypass the ...
Business

Vetting a Virtual Office Provider? Consider These Key Factors

So, you have decided that a virtual office space is the best option for your business. It ticks all the boxes, and you are ready to make the transition. But ...
  • 3 Ways To Access Advanced Technologies To Improve Warehouse Operations

    By Danny Messinger
    December 7, 2020
  • Reasons behind the price movements in trading instruments

    By Danny Messinger
    November 9, 2020
  • How You Can Build a Career While Working Remotely

    By Danny Messinger
    November 6, 2020
  • Check Out Several Most Important Things That Should Be Present In The Resume

    By Danny Messinger
    October 23, 2020
  • Home
  • Business
  • Business Experts
  • Enterprise
  • Industry
  • Investment
  • Management
  • Marketing
Copyright © 2019 Enterprise Business Experts. All Rights Reserved.