Tips for Designing Quality and Appealing Product Labels
You need product labels when selling to your target audience. People will identify your products on the shelves in grocery stores and other shops based on the labels. You need to be cautious in determining what to include in the label. Remember these tips as you start designing the labels to ensure quality and appeal.
Keep it simple
Designing the label does not mean you should overwhelm it with colours and images. You need to highlight the name of the product and logo of your company. You can add other elements to increase the appeal, but not to the point that consumers will feel confused about what they are looking at. You can move the less substantial information to the back.
Be careful in using colours
A colourful product label grabs attention. It can also turn people away. You need to use your brand colour if you have one. You also need to avoid using too many colours in one product label. Perhaps, you can use different colours to identify flavours or distinguish one product from the other. You also need to be consistent. For instance, people know banana as yellow. Do not use a red label when the product has a banana flavour, as it could be confusing.
Choose the right font
Do not use generic fonts since people will think that you did not put any effort into creating the label. Come up with a font that people can associate with your brand. Be consistent in using fonts. If possible, you can limit the font styles to just two. You can have one for the product name and another one for everything else to avoid confusion. Make sure that the font size of the product name is big enough that people can see it even from afar.
Do not forget contact information
The product label can also serve as your company’s calling card. Besides, you do not want the customers to buy these products once. You want them to keep coming back. If you include the contact information on the product label, they can find out more about what else you have to offer.
Comply with the law
There are laws on what you need to include on labels, especially if you are selling food products. The list of ingredients and nutritional information need to be on the labels; otherwise, your products cannot be in the market. If you are selling products other than food, you need to know what the law states regarding labels.
Once you finish the labels, it is time to find the best company with quality labelling machinery. You want people to appreciate the overall design that you made. Even if the product label design looks fantastic, if you used low-quality labelling machinery, the appearance might still be dull.
You also need to consider changing the labels after a few months or years to avoid making people feel bored. You may retain some elements though, or else people will think there is a different product in the market.