The Elements of a Successful E-Commerce Site
The design and layout of your e-commerce store are one of the most important factors to the success and sales conversions. Ease of access and usability should be a prime factor when you create a website for the store. Below are some of the most important elements to keep in mind and extra care when you are looking to sell online. The mindset of maximum efficiency with maximum conversions will help answer most problems and find solutions to them in relevant manner to your audiences and clients.
Letting the Customer know exactly what the/she gets in the most effective and concise manner in the most important aspect of a successful E-commerce site. Beside a well-defined product, a relevant FAQ, reviews and ratings are other aspects when it comes to providing information.
Clear Call to Action (CTA)
A call-to-action (CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. It is, quite literally, a “call” to take an “action.” An example of a CTA is “click here”. Using an effective and relevant CTA turn your website visitors to buyers.
Clear High-Resolution Product Images
Allow your customers to get intimate with product details and design. Show your product from several different angles, and highlight any important or unique features.
Use Lifestyle Setting Images
Some brands (e.g., furniture, clothing, and outdoor gear) may have more success showing off products in real-world settings. This can provide suggestions for customers as to the product’s design or use, and allows for a more emotional connection. However, other products, that are more technical or mechanical (think computers or gaming consoles), may be better showcased on a white background so that product features and details are easier to discern.
Merchandise products by showing similar products, products viewed by other customers or related parts and accessories. This part of your website is going to help you increase the sales orders or even help you convert a leaving client into buying another product that will serve his needs.
Customer Reviews and Ratings
In addition to having reviews on product pages, a unique and useful way to provide customer feedback is to show additional product information. For example, include a scale for “runs true to size,” “actual colours match online swatches,” etc. This lets customers know exactly what they are getting at-a-glance, and may reduce negative reviews in the future.