Print media advertising has proven that it’s an effective and worthwhile option for companies. It allows marketers to reach out to masses in an engaging way. Despite major changes when it comes to media consumption, research has shown that consumers trust print media more than digital advertising.
The power of printed marketing messages has great value when evaluating ads in general. A pan-European survey revealed that consumers trust digital ads by only 25 percent, television by 41 percent, while magazines and newspapers received a trust score of 63 percent. The study was conducted by VTT, the Finnish research institute.
It also showed that traditional media options like catalogs and direct mail are favored ahead of internet-based advertisements, including social media marketing. Seven out of ten survey participants rely on print-based ads to make important purchasing decisions.
In the United States, print media still plays a vital role in advertising. The country has the highest number of print media vendors in the world. Experts are convinced that Americans have an affinity for magazines and newspapers. The publications allow consumers to refer to the ads at their leisure, in addition to being more credible.
Printed marketing messages are highly informative when compared to radio and television ads. A company can explain the features and benefits of a product or service in more detail. In turn, this helps consumers make well informed purchasing decisions.
How to find a good printing company
Choosing the ideal printing outlet requires careful consideration. To make the right choice, you need to match a supplier with your print requirements and strategy. A good choice allows you to make a good impression on the target market.
It’s important to evaluate your specific needs. You can outsource all your printing tasks, including product packaging, pay slips, letterheads, commercial envelope printing, and more. Alternatively, you may outsource only some of the tasks. The final decision can take into consideration the need to cut down costs on specific requirements.
Some of the key considerations when selecting a printing company include:
– Ability to provide ongoing support
– Offer state-of-the-art printing solutions
– Has many years of experience and a solid track record
– Provides access to high-quality samples
Types of printed media used in advertising
Print-based advertising has transformed into a highly complex form of communication. Companies can choose a wide variety of printed materials to get marketing messages to consumers. Printing media for commercial uses is undoubtedly a powerful driver of sales.
From flyers and brochures to leaflets, marketers can opt for pieces that are suitable for specific products or campaigns. A glossy brochure provides a long-form and intimate way to spread the message to consumers. People gain access to detailed product information that lasts longer.
Using printed media for direct mail advertising
Direct mail is effective when targeting smaller audiences. This method requires the use of printed materials, such as flyers, letters and brochures. The campaigns are targeted at qualified prospects who are more likely to increase sales conversion rates. Businesses can achieve a higher return on investment (ROI) when engaging prospects creatively.
