How to Choose a Brand Name
A good brand name is one of the necessities to build a strong business. Choosing a name should be a critical part of your brand strategy. This will help to quickly turn your business from a stranger to a household name. However, choosing a brand name is not a straightforward process. Keep on reading and learn some tips on how you can do it successfully.
Seek Help from the Pros
Especially if you are a novice entrepreneur, one of the best things that you can do is to work with professionals who have an extensive experience in branding. Companies like http://vivaldigroup.com/en/ can extend a helping hand. They have people who can help businesses to create lasting brand value through a good name, among other strategies.
Keep it Simple
You should also avoid names that are hard to spell. Avoid words that cannot be easily recognized by your clients, such as foreign-sounding names that have nothing to do with the products and services that you are offering. The simpler, the better. Nonetheless, even if it’s simple, make sure that it’s unique and that it will make an impact. This way, it can trigger a better recall.
Know your Market
Before you come up with a brand name, you should clearly define your target market or the market segment that you wish to tap. By knowing your audience, you will be able to come up with names that will appeal to them. Are they young urban professionals? Are they people from the older generation? Are they students?
Research about the Competition
As a new player in the industry, a research about your competitors is one thing that you should invest in. Know all their names, and from here, decide what you are going to name your brand. The goal is to be different and to stand out when you are placed side by side.
Test your Name
You should also try them out on potential customers to see if the name will click. You can also consult with your friends or with anyone who can provide you with valuable insights regarding your brand name. As much as possible, you have to list down at least five names. Show it to a group of people and from here, you can narrow down the names and pick the one that creates the most impact.
By yourself, what I meant is your business. What are the products and services that you are offering? Why are you here in the first place? Your brand name should be a reflection of who you are. It’s not just any word that you have chosen because it sounds nice. The brand name should personify your business.
As you plan on your brand name, keep in mind the things that have been mentioned above. You have to be different. But, in being unique, this does not mean that your name has to be complicated. Keep it simple but memorable, and most of all, it should speak about who you are.