Social is a must for the modern business and this includes medical practices.
Plastic surgeons are always looking for ways to attract new patients to their practice and social media is one of the best ways to do it.
Let’s look at a few of the ways that you can attract more patients to your plastic surgery practice using social media.
Essential Tips Social Media Tips for Plastic Surgeons
- Set your goals and select a platform
Let’s face it, there are a plethora of social media platforms out there, which can make it difficult to decide which one’s right for your practice. Not every social media platform is right for your brand though. To choose the right social media platforms, it’s important to set some goals. Knowing what you want to achieve with your social media campaigns will help you select the right platforms. For example, surgeons who want to focus on connecting with professionals and other brands may want to consider LinkedIn and Twitter instead of Facebook.
- Always add value
Use social media to add value to the lives of potential patients. Give them a reason to engage with your posts and visit your social media pages by providing them with informative, interesting content on a regular basis. Social media is also the perfect way to show potential patients that you care, which is why it’s important to engage with them too.
- Be consistent
Brands that are very active on social media for a week and then go quiet for two weeks aren’t giving potential patients the right impression. Azuri Group is a marketing specialist for medical practices that believes that in order to establish trust and credibility on social media, you need to be consistent. This means posting content and responding to user queries and questions on a regular basis.
- Develop online partnerships
Use other brands and organisations to attract new patients on social media. Identify other social media accounts that are not competitors but have the same target audience as you and content them about a potential collaboration. One way to do this would be to post content on each other’s social media pages to broaden your reach and attract new patients; basically, creating a mutually beneficial relationship.
- Encourage online reviews
Consumers place a lot of importance on reviews and recommendations when searching for a particular service. Make sure that when users land on your social media pages that they’re met with good reviews from other patients. Encourage patients to leave you a review in your email campaigns or by promoting your social media pages at reception.
- Consider timing
Knowing when to reach out to your patients is important too. If you’re posting content at the wrong time, you could be missing out on a number of potential leads. Take the time to test out your timing to establish when you seem to get the most engagement on social media.
Social media is a core part of effectively marketing your plastic surgery practice online but it’s even more important for it to be done correctly and strategically.
