Expert Marketing Tips for Your Business Website
In our ever-connected world, it is a forgone conclusion that if you have a business then you must have a website. But if you have been finding lately that your website is just not getting the traffic it needs, marketing may be the culprit. When we first get that website up, we are all gung-ho about it and making sure it is the latest and the greatest in technology. But like most things in life, the web does not stand still. What made your site great and brought you lots of traffic just two or three years ago is now old hat and useless.
Instead of despairing and thinking you have to start all over, why not take the time to look at some marketing ideas that can help you to get that website flourishing once again? Most of this involves rethinking how to make sure that more eyeballs get a chance to land on your site. As the web changes, how they find you changes as well. So, hold tight, because we are going to take a journey into the mind of a marketing professional to pick their brain about some good solutions for your site.
Engage in Social Media
While you would probably have to be living under a rock to not know that social media is the darling of the web these days, do you engage in it often enough? We don’t mean just posting a funny little comment on your company Twitter account, but truly engage with all aspects of social media. You should be posting to Facebook several times a day, Twitter several times an hour and Instagram on a daily basis.
More than this, you should be posting things that link back to your site as well as interesting stuff that people will want to share around. So, make good use of those social media pages you have and add a few more while you are at it. Remember that different audiences use different social media, so you have to hit all of them to make sure you get your message out there.
Give Good Information
Blogs are an important part of the social media scene. They are a way to continue a great conversation with a number of audiences, let them know when you are offering specials and connect on a simple but profound level. But if all you ever do on your blog is chat about what you have on sale this week you will lose your audience. Worst of all, you can lose Google.
This is because Google loves posts that inform people about things they want to understand. When you post this kind of information on a page or blog post you get more attention from Google because it is informative and not just promotion. A good example of this is this page on a manufacturing site, http://fibertechinc.net/custom-rotational-molding/a-simple-guide-to-plastic-molding. As you can see it is a page that gives important information that is helpful for potential customers without being all about selling the product. When you put this kind of information on a website you are more likely to have potential customers find you.
Keep Up Your SEO
You probably hired someone to look at what kind of search engine optimization you need to have applied to your website when you first had it designed and uploaded. But like everything else on the web, the criteria for what works for SEO has changed over the last while. It is a moving target that you can never be complacent about, no matter what you site is doing. So, get a good SEO expert in hand and have them check your site on a regular basis for identifying what you need to change to continue to make your site relevant for search on Google.